Influence: The Psychology of Persuasion

Product Details

An excellent book on persuasion by psychologist Robert Cialdini – how to do it and how to avoid its effects being applied to you. Every Leftist organizer and/or agitator should take a look at this. You might even be able to find it at your local library. It’s a quick and easy read. The main techniques of persuasion, each with its own chapter are:

  1. Reciprocation
  2. Commitment and Consistency
  3. Social Proof
  4. Liking
  5. Authority
  6. Scarcity

These methods of persuasion are very powerful and can elicit an automatic, involuntary response; humans are hardwired so-to-speak to respond to them even when they are conscious of the fact that they are being solicited.

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